Quality clothing made to feel good in.

Bluebell and Lily is designed with even the most sensitive skin types in mind. Carefully chosen natural fabrics and comfortable styles, our street, lounge and sleep ranges offer you something special to wear everyday and every night.

New Zealand run small business based by the moana - sea in Mt Maunganui. Est. 2015.

What's new?

Starburst Pyjama Sets

Starburst Pyjama Sets 

Waihi Pyjama Set - Vanilla and Black Modal

$64.95 NZD
$79.99 NZD $64.95 NZD
Waihi Pyjama Set - Vanilla and Black ModalWaihi Pyjama Set - Vanilla and Black Modal
Sale

Matapouri Frilled Pyjama Sets

Cotton pyjama sets designed for comfort, style and peaceful nights.

1 3

Mangawhai Pyjama Party Sets

Enjoy your relaxation experience with our stunning fabrics, fun designs, and exceptional comfort.

View all
1 12
View all

Winter woolies

View all
1 12
View all

Visit us

WINTER CLEARANCE SALE
NOTHING OVER $30

Saturday 25 October 2025
Mount Little Big Market
9:00am - 2:00pm
Coronation Park, Mount Maunganui

Join us on instagram

Caring for our garments, the planet and for you.

More about us

  • We care about skin

    We believe that those with even the most sensitive skin deserve to have fashion pieces that are made from natural fabrics. Garments that are breathable, temperature-regulating, comfortable and non-irritating.

  • We pre-wash all of our fabric

    No one likes it when they wash a new piece of clothing and it changes shape, shrinks or stretches. To avoid this we pre-wash all of our fabric before it's cut. Using a hot water wash and dried on a toasty high temperature.

  • Plant-based and earth friendly

    We wash our fabric using biodegradable plant and mineral-based products that are made here in New Zealand. Free from fragrance and colourants. Safe for those with allergies, asthma and other sensitivities.

1 3
More about us
Customers rate us 4.9/5 based on 25 reviews.